In recent 3 years, the growth rate exceeded 300%

Recently, the 10th New Generation of Information Technology Industry Standardization Forum Digital power standard sub-forum was held in Shenzhen. After the China Institute of Electronic Technology Standardization (Institute of Electronic Industry Standardization of Ministry of Industry and Information Technology) detection and evaluation, the domestic outdoor power supply enterprise dianxiaoer obtained the first "Portable Lithium Ion Battery energy storage Power Supply Technical Specification" certification certificate.

"Outdoors" has become a mainstream form of leisure around the world, with the American Outdoor Foundation reporting that 160 million Americans aged 6 and older participated in an outdoor recreation activity in 2020. In China, outdoor sports are also becoming an important way to improve people's life quality. "outdoor sports", "outdoor self-driving" and "outdoor camping" are booming. At the same time, with the upgrade of outdoor consumption quality, the demand for outdoor power starts to explode.

In the past, people used to get heat and electricity from open fires or generators, but open fires are easy to cause fire, and oil-fired generators have safety risks and bring noise and air pollution. With the popularity of outdoor sports around the world, the proportion of electronic devices in outdoor work and life is increasing, and the demand for outdoor electricity is urgent.

Outdoor power supply (Portable Energy Storage power supply), built-in high energy density lithium ion battery, long cycle life, light weight and easy to carry, it can store its own energy, and equipped with 220V AC, USB, DC and other output modules, its large capacity, high power, portability is a unique advantage between ordinary mobile power supply and fixed power grid.

In August this year, CCTV finance "Zhengdian Finance" carried a special report on the "explosive growth" of outdoor power supply, "this is the fastest growing emerging industry I have ever seen. Three years ago, there were only one or two outdoor power brands with very small turnover. This year, during tmall 618, the turnover of outdoor power brands has reached the top 10 of 3C digital accessories industry, with a growth rate of more than 300% in the past three years." Tmall 3C digital accessories director Jiang Jing said. And jingdong business intelligence data show that the outdoor power 618 period compared with last year's turnover growth rate of more than 358%.

In the field of outdoor work, rescue and rescue, outdoor power supply is also great. In July this year, extreme heavy rainfall caused severe floods in many places in Henan province. Blue Sky rescue Team and Shuguang Rescue team used small outdoor power supply to power rescue boats, assault boats, floodlights and other power supplies to ensure efficient rescue work. In residential areas with power failure, emergency charging stations are set up by the outdoor power supply of the electric primary school to charge citizens' mobile phones, emergency lights, laptops, etc., so as to solve the problem of daily electricity consumption.

In the context of carbon peak and carbon neutral, the whole industry is promoting energy supply transformation, which determines the global need for "clean and green energy" power generation. The 14th Five-Year Plan emphasizes the priority of developing new energy, speeding up the development of new energy storage and photovoltaic power generation industries, broadening the application scenarios of new energy, and enabling outdoor power to enter the fast track of development with the support of policies. In the future, with the economic and social development, people's higher requirements for the quality of life, outdoor power market will continue to expand.