The portable energy storage market is expected to explode thousands of times in 10 years!

The "November" holiday is approaching, and the current camping market under the short-distance, high-frequency "micro-travel" mode continues to heat up. JD.com recently released the "Outdoor Camping Consumption Trend Insight Report 2022" and pointed out that the National Day in October will definitely drive a new round of camping peaks, and with the expansion of the market such as camping camps, the "camping economy" is expected to reach 113.4 billion yuan in 2022.

Under this hot trend, outdoor power supply is developing rapidly as an important equipment that provides power supply for lighting lamps, ovens, mobile phones, vehicle ignition and so on. Data shows that during the "618" period this year, the turnover of outdoor mobile power supplies increased by more than 10 times year-on-year . Some market analysts believe that with the advent of the long holiday and Double Eleven, outdoor mobile energy storage will once again attract attention.

According to a research report of Huatai Securities on September 7, with the increasing demand for diversified and high-quality outdoor camping, the potential market demand for Portable Energy Storage will be released quickly. According to data calculations, it is expected that the purchase demand for portable energy storage products in the field of outdoor activities will reach 13.55 million units in 2026, and the scene penetration rate will reach 15.9%.

At the same time, portable energy storage products have covered almost all daily electrical and electronic equipment with many advantages such as smart portability, easy operation, large capacity, high power, and wide adaptability. Therefore, in addition to outdoor travel, they are currently used in Emergency equipment and other scenarios to adapt to the new needs of the power market.

According to the research report of CITIC Securities on September 20, GGII expects that the global shipments of portable energy storage devices will reach 31.1 million units by 2026, with a 5-year CAGR of +45%. In terms of market size, according to the China Chemical and Physical Power Industry Association, the market size of the global portable energy storage industry will reach 88.23 billion yuan in 2026, with a CAGR of 65.72% in 22-26. It is worth noting that previous data showed that in 2016, the global portable energy storage industry's shipments/market size were 52,000 units/060 million yuan respectively. Based on this calculation, the market size increased by 1469.5 times in 10 years .

At present, in the portable energy storage equipment market, in terms of revenue, the top five companies in the industry occupy about 50% of the global market share, namely Huabao New Energy, Zhenghao Technology, Goal Zero, Delan Minghai and Anker Innovation, of which Huabao Xinneng ranked first with a revenue share of 21% . The overseas company Goal Zero occupies 9.5% of the share, and it is reported that it is mainly produced by domestic Highpower Technology and Boliwei.