The mobile battery track is a bit crowded at the moment
2022-12-20
Throughout the industry, today's mobile battery companies in addition to sharing the charging treasure industry origin, there are also 3C digital accessories companies. In recent years, these companies have achieved mass shipments of products by actively expanding their outdoor power supply product lines and have also occupied a certain share in emerging markets. In addition, manufacturers of new energy resources and energy storage business are also participating, such as Ningde Times, Xinwanda, Panneng Technology, Penghui Power Supply, etc. However, the energy storage business is mainly divided into grid side energy storage, household energy storage and Portable Energy Storage. portable energy storage is mostly the business derived from the above manufacturers, "grid side energy storage" is mainly for B-end users, "Household energy storage and portable energy storage" is mainly for C-end users, and at present, these companies have a relatively high proportion of ToB business, and portable storage is in the early stages of development. In this regard, portable energy storage manufacturer Zhenghao innovation EcoFlow China market leader Wang Fang told billion Europe, the current mobile battery track business can be roughly divided into focus on outdoor power or related ecological manufacturers; Share charging treasure, digital accessories category expansion or transformation of manufacturers; Industry manufacturers who dabble and expand categories. Wang Fang said that the advantage of sharing charging treasure products is that there is a certain supply chain foundation. The main difference between "outdoor power" and shared charging treasure is the inverter, but the Overlap of components such as batteries, electronic components, integrated circuits, and structural equipment is higher. It is worth noting that the entry of so many new enterprises is related to the low threshold of industry entry. The outdoor power supply is composed of "battery + protection circuit, output circuit board, AC charging circuit plate, inverter, photovoltaic charging plate" and other equipment, Enterprises need to purchase raw materials for these components upstream, such as batteries, Solar Panels, inverters, electronic components, structural parts, etc., and then carry out corresponding production and processing. Such a simple production process, for manufacturers with experience in power products, is familiar with the cost and core technology issues. First, the cost aspect. Outdoor power supplies mainly include battery systems and inverter systems, and their material costs account for more than 50%, of which the cost of batteries, inverters and electronic components exceeds 75%. According to the financial report, Warburg New Energy's business revenue of portable energy storage was 1.835 billion yuan in 2021, and its raw material cost reached 926 million yuan. In addition, the price fluctuation of the lithium battery industry has a greater impact on the cost of portable energy storage equipment. Relevant data show that the average price of lithium-ion battery packs globally in 2019 was $156 / kWh, down 87% from 2010. As lithium prices begin to recover in 2020, the growth rate of the portable energy storage industry has dropped from 200% to 100% from the peak in 2021. Industry sources said that from 2021 to the first quarter of 2022, the increase in the cost of some batteries is close to doubling. Experts at ThirdBridge High Pro Consulting believe that from the first quarter sales data of portable energy storage equipment, the growth rate in the first half of this year may fall to about 50%, and the overall growth rate from 2021 to 2022 may slow to about 70%. Portable energy storage manufacturers also face the problem of battery competition. In 2021, the market size of China's new energy automobile industry alone was 452.9 billion yuan, up 158.8 percent year on year, according to data from China Research Institute of Industry. Compared with portable energy storage, it is a very small market, and the discourse power of upstream manufacturers is weak. In terms of technology, outdoor power supply is most valued, battery capacity, maximum power, charging and battery life time, size, charge and discharge times , battery safety and other factors. But most of the manufacturers of research and development, mainly concentrated in the shape and structure, on the battery, inverter and other technologies R & D is very few. According to Tianyan data, as of July 25, the number of patents of Huabao Xinneng Company totaled 258, of which 191 were about shape and practical patents; The number of patents of Zhenghao Innovation Company is 295, with 262 patents on form and utility. According to the financial report, in 2021, the total revenue of Warburg New Energy was 2.315 billion yuan, the relevant R & D expenses were only 64 million yuan, and the sales expenses were 565 million yuan, accounting for 30.8% of the "outdoor expenses" power" revenue. Mobile battery-related technology research and development is difficult, long cycle, and high cost, for the main outdoor power supply business manufacturers, obviously some too "stir up trouble." Relevant industry sources said that when the outdoor power supply is more than 2kwh , the product will also have a certain technical threshold in the production of PCS, batteries, power modules, etc., and the safety of products will also be higher. Obviously, this will bring no small pressure to enterprises without relevant technology accumulation.
