The majority of Portable Energy Storage products are made in China. According to pertinent research, China accounted for 91.9% of the global market for portable energy storage devices in 2020. Although the United States and Japan came in second and third, respectively, it is clear how far behind China is.
Notably, China is home to four of the top five producers of portable energy storage devices, and several producers of power peripheral products have steadily employed their own advantages to combat the outside mobile power circuit. There are 1,776 businesses involved in "portable energy storage power supply," according to Tianyan's statistics. The registration of 1,644 of them occurred between January 1 and July 25, 2022.
Many shared charging treasure sector background businesses, including Jackery E lectric Xiaoer , Y oo B a o, Pisens and others, are among the numerous "transferred" businesses. The shared charging treasure sector has already transformed into the Red Sea in addition to the roiling blue ocean of mobile batteries, which is the cause. Sharing charging treasure businesses have recently been faced by issues, with profitability being the most problematic.
The CEO of Zhuoyuan Capital, Lin Haizhuo, plainly stated to Europe billion that the gross profit margin for sharing charge treasure enterprises is extremely thin, and even that the average product life is only 18 months or less.
And it is, in fact. According to the "2020 Shared Charging Treasure Research Report," the gross profit rate of shared charging treasure can reach at least 24.85% while operating in direct mode. The merchant cost accounts for the majority of the charges, accounting for roughly 48%, while the equipment cost only makes up 15.4%. In essence, retailers steal half of the revenue shared charge treasure firms generate.
Additionally, according to a set of statistics from the China Chemical and Physical Power Supply Industry Association, the rate of growth for Dianbao's overall user base has decreased from 104.9% in 2018 to 15.6% in 2020. Witness this tragedy: in an effort to escape it, sharing charging treasure makers have "fled," searching for fresh growth. All along, they have put a lot of effort into their endeavors, but they always "play well, mixed badly," whether it be selling alcohol, taking part in quick films, or using smart devices.
For instance, the monster charging to sell alcohol has had a three-quarter losing streak. According to the financial report, Monster Charging saw a third-quarter loss of 79.4 million yuan, a fourth-quarter loss of 68.5 million yuan, and a first-quarter loss of 96.4 million yuan. Following the unsuccessful submission of the IPO prospectus in 2021, Small Electric Technology will start producing short videos. According to the relevant media coverage, 2,000 employees, or around 40% of the company's workforce, would be laid off.Consider Warburg Xinneng as an illustration. The business began in the early stages with the shared charging treasure ODM business. In 2015, it started to lay out the outdoor energy storage market and developed its own brand, Electric Power Two, which has since grown to become one of the biggest producers of portable energy storage equipment in the world.
The business change of Baoxineng has also resulted in an increase in revenue year over year. According to the financial report, Warburg New Energy's operating revenue for the years 2019, 2020, and 2021 was 319 million yuan, 1.07 billion yuan, and 2.315 billion yuan, respectively. Its net profit for those years was 36.4516 million yuan, 234 million yuan, and 280 million yuan. The amount of money that Warburg New Energy made in revenue in 2015 climbed by 16 times in 6 years.
Naturally, it will draw a lot of attention when the "old shared charging treasure makers" represented by Warburg New Energy make a lot of money, but because to the booming energy storage industry, a slew of new companies have comparable product kinds to Warburg Xinneng.
In other words, "Huabao new energy" is ultimately determining how much strength to use to deal with the "thousands of horses" behind the "old shared charging treasure manufacturers," who are facing fierce market competition.
