Ecommerce status for Portable Power Stations

Since the release of the 14th Five-Year Plan, clean energy has become a hot topic and gained wide attention. Outdoor power supply/Portable Energy Storage power supply, as a typical clean energy system, has the characteristics of clean, clean, quiet, easy to use, portable, maintenance-free, long-term storage, etc., which has obvious advantages over traditional oil-fired generators. At present, outdoor power supply has been widely popularized in European and American countries and integrated into People's Daily life.

Outdoor power can take the lead in the rapid opening of the market in foreign countries, mainly due to the natural environment, lifestyle and other factors. In recent years, with the rise of the domestic live broadcasting industry, outdoor power has become the mainstream choice of many travel bloggers. Coupled with the national policy tilt in the field of new energy, the domestic outdoor power market has gradually been opened, and it plays an important role in flood fighting, emergency rescue, mobile medical, self-driving travel, picnic camping, aerial photography, surveying and mapping exploration and other fields.

In order to cope with the rise of the domestic outdoor power supply market, JINGdong has specially opened a special area for outdoor power supply. With the help of jingdong's original integrated mode of warehouse and distribution, it can realize next-day delivery, or even order in the morning and arrive in the afternoon, which improves the shopping experience of users and provides competitiveness for the sellers of outdoor power supply. According to the statistics of Charge head network in July, JINGdong opened up outdoor power supply first attracted 22 brands to enter.

Recently, charging head network again on jingdong Mall in the sale of outdoor power statistics, entered the brand has reached more than 48, the growth rate doubled, the cumulative launch of outdoor power products is up to hundreds.

Market prospect

What are the market prospects for outdoor power supplies?

Outdoor power supply products can be widely used in outdoor travel, earthquake prevention, medical equipment power supply and lithium electric generators and other fields. And in the foreign product positioning is to replace fuel generators, it can be seen that the mission of outdoor power in the new energy market has been established, the market prospect is very worth looking forward to.

On this basis, we can also summarize the three trends of the new energy track:

1. Replacing fuel cars with electric vehicles;

2, electric motorcycle to replace fuel motorcycle;

3. Replace oil-fired generators with outdoor power.

Not long ago, charging head network in the "Domestic outdoor power ten killer application scenarios!" It is mentioned that energy storage power has gradually become a critical demand in fishing, self-driving travel, film and television production, live broadcasting, aquaculture, field farming, outdoor work, emergency rescue, power generation and other fields. In the call of power restriction in many provinces across the country, outdoor power supply has become a popular product.

According to data from research institutions, the market size of portable energy storage power supply industry has reached 19.5 billion yuan in 2020, and is expected to break through 28 billion yuan in 2025. It is worth mentioning that the country is also vigorously advocating new energy industry. I believe that with the support of the policy, the future development prospects of outdoor power industry are very considerable.